	Week 1	Week 2	Week 3	Week 4	Week 5	Week 6
Creators live	0	5	10	10	10	10
Creator videos / week	0	35	70	70	70	70
Landing pages live	1	2	3	4	5	6
New ads / week	5	6	8	8	8	8
Unique experiments	2	3	4	5	6	6

Every ad is shown in the feed with its landing page. Switch the size:

mMagic MindSponsored · 02 · 2pm

It’s 2pm. Your third coffee isn’t working.

it’s 2pm and my third coffee isn’t working

magicmind.comMagic Mind OriginalShop now

Lands on → /Raw-UGC hook the account doesn’t have today. Echoes Stafford’s “coffee after coffee” line.

mMagic MindSponsored · 03 · Stack

My whole afternoon stack is one shot.

My whole afternoon stack is one 2oz shot.

Lion’s Mane

Matcha

Cordyceps

Turmeric

L-Theanine

Cognizin® Citicoline

Vitamin C

Vitamin D3

*These statements have not been evaluated by the FDA. Not intended to diagnose, treat, cure, or prevent any disease.

magicmind.comMagic Mind OriginalShop now

Lands on → /pages/scienceBuilds on the evergreen ingredient-list ad (1597129768712446).

mMagic MindSponsored · 04 · Meme: Drake

Afternoon energy, two ways.

Energy drink, crash, energy drink

One Magic Mind shot

magicmind.comMagic Mind OriginalShop now

Lands on → /Meme · Drake. Clear template rights before paid.

mMagic MindSponsored · 06 · Justin Kan

“Energy, motivation, and flow all in one shot.”

“My favorite product discovery. Energy, motivation, and flow all in one shot.”Justin Kan · Founder, Twitch

magicmind.comMagic Mind OriginalShop now

Lands on → /Verbatim on-site testimonial; the most founder-relevant asset Magic Mind has.

mMagic MindSponsored · 07 · Meme: Surprised Pikachu

Every standup, ever.

Me: “I’ll just have one more coffee before the 3pm”
Me at 3:15, staring at the same line of code:

magicmind.comMagic Mind OriginalShop now

Lands on → /Meme · Surprised Pikachu. No health claim. Clear template rights before paid.

mMagic MindSponsored · 09 · Lineup

Four shots.

magicmind.comShop all shotsShop now

Lands on → /Their own lineup render.

mMagic MindSponsored · 10 · Meme: Starter pack

The founder starter pack.

The founder starter pack

“Quick sync?”

47 open tabs

A pitch deck on v14

One green shot at 2pm

magicmind.comMagic MindShop now

Lands on → /Meme · Starter pack, founder audience.

mMagic MindSponsored · 11 · Review

“This stuff works!”

★★★★★“This stuff works! I recommend it to anyone who needs help with staying focused and locked in.”Arinn S. · verified buyer

magicmind.comMagic Mind OriginalShop now

Lands on → /pages/reviewsVerbatim from the reviews page (1,500+ five-star).

mMagic MindSponsored · 12 · Meme: Always has been

About that green shot.

“Wait, the green shot on every founder’s desk has lion’s mane and matcha in it?”“Always has been.”

magicmind.comMagic MindShop now

Lands on → /pages/scienceMeme · Always Has Been. Clear template rights before paid.

mMagic MindSponsored · 13 · MAXX

Demo day.

MAXX · 165MG TIME-RELEASE CAFFEINE

magicmind.comMagic Mind MAXXShop now

Lands on → /Their MAXX label render; one line.

Concepts only, not live ads. Photography © Magic Mind, from magicmind.com. Four of fifteen are memes on third-party templates: clear rights before paid. Survey stats carry the brand-survey label; every effect claim carries the FDA disclaimer.

Disturbance	Likelihood	Impact	Owner	Gate (proposed)
Structure-function drift to disease claims	Med	High	MM + Danilo	Sheet only; FDA disclaimer on every effect claim
Survey stats without label	Med	High	MM	“Our own survey” label every time
Caffeine and one-a-day rule	Med	Med	Danilo	Scripts never show two shots
Under-18 creators or audiences	Low	High	Danilo	18+ only
Polished creative fatigue	High	High	Danilo	Best ad CPA +20% over 7 days → rotate
Q4 auction costs	High	Med	Danilo	CPM +30% vs Sept → scale only winners
Retail halo muddies attribution	Med	Med	MM	Codes + holdout regions

Line	Value	Status
First box (30 bottles)	Set with you, day one	Dynamic pricing: confirm real first-order value
Gross margin	Set with you, day one	Not public
Guarantee refunds	Set with you, day one	100-day window
Monthly retention	Set with you, day one	Not public
90-day CAC ceiling	Set with you, day one	Computed week one

Week	New ads live	Test budget / ad (proposed)	Creators posting	Your CAC target
1	5	$400	0	Set with you, day one
2	6	$400	5	Set with you, day one
3	8	$400	10	Set with you, day one
4	8	$500	10	Set with you, day one
5	8	$500	10	Set with you, day one
6	8	$500	10	Set with you, day one

Concepts tested / month	Hit rate (assumed)	Winners / month	Spend each winner can hold (assumed)
20	5%	1	$15,000 / mo
40	5%	2	$30,000 / mo
60	5%	3	$45,000 / mo

Channel	Open when (proposed)	Why wait
TikTok organic	Day 1	Where the roster posts
TikTok Spark Ads	A roster post beats 3× median	Boost organic winners
Retail (Erewhon, Whole Foods, Target)	Out of scope	Separate team
Instagram (@magicmind, 296.6K)	Collabs with roster	Existing audience

Day	Keep going if (proposed)	Stop or change if
14	1+ raw-UGC ad at target CAC	No ad beats the evergreen control
45	Organic cost under $5 per 1,000	Over $8 per 1,000
60	Spend up 1.5× at target	CAC over target 14 days
120	Cohort pays back after the guarantee	Keep winners, stop the roster

Piece	Exists today	Missing	Forced order
Claims	Disclaimer page, survey stats	One creator sheet	1st
Creative	~280 polished units	Raw UGC	2nd
Creators	Creator Community Application page	A daily roster	2nd

Figure	Source	Type
~280 active ads; Sep 17 refresh	Meta Ad Library, 28 Sept 2026	Fact
100,000+ customers; 1,500+ five-star	magicmind.com	Brand claim
82% / 44% / 70%	magicmind.com	Brand survey, no methodology
55mg / 165mg / 0mg	magicmind.com	Fact
Erewhon #1; Whole Foods; Sprouts	FoodNavigator; MM blog	Reported
Instagram 296.6K	Meta advertiser search	Fact
Creators, budgets, gates, ramp	Danilo	Proposed

Piece	What it is (proposed)
Roster	10 creators under 5,000 followers, 18+
Output	7 short videos a week each
Platforms	TikTok first, Instagram Reels second
Scripts	Written every Monday
Claims	Sheet built on your disclaimer, 24h review
Paid	Winners run as partnership ads
Measure	Cost per 1,000 organic views, then subscriptions

Driver	What we do
Volume	7 a week each
Variety	A different work moment per creator
Speed	24-hour review
Selection	Scored monthly
Hooks	The 2pm slump in 2 seconds

#	Source	Style	Real line (verbatim)	Our version
1	Evergreen (1597129768712446 +2)	Polished	“Discover the secret to crushing procrastination, brain fog, and fatigue.”	Creator at her desk at 2pm, same promise in her own words, disclaimer in caption
2	Short video (1393221419590710)	UGC-style format (script unseen)	—	Vertical 0:46: a day in the builder’s life
3	Product line (1399357674904635)	Polished	“Magic Mind combines 12 research-driven ingredients into one daily mental clarity shot.”	Ingredient list read aloud
4	Justin Kan (on site)	Testimonial	“Energy, motivation, and flow all in one shot.”	Small founders with the same beat
5	Pete Holmes (on site)	Testimonial	“…all-day energy and actually decreases stress…”	Comedian-style skit
6	Dr. Dan Engle (on site)	Expert	“The highest quality ingredients impressed me most.”	Small-account dietitian, general education
7	Arinn S. (review)	Verified buyer	“This stuff works!…”	Honest review format

Rule	Why
FDA disclaimer on every effect claim	Magic Mind’s disclaimer page
Survey stats labelled as the brand’s own	Methodology not published
No diagnose / treat / cure language	Supplement rules
18+ only; never two shots	Label directions
Endorser disclosure	Material connection, per the site
Paid label plus #ad	FTC

Channel	Why
Creator Community Application	Your own intake page
FeedSpot small-business lists	Where the shortlist came from
Verified buyers	1,500+ five-star reviews
Erewhon / LA founder scene	Where the product already sells

Filter	Test
1 · Portfolio	Three delivered assets
2 · Age	18+
3 · Claims test	One brief
4 · Trial	Two paid weeks
5 · Retainer	Winners continue

#	Handle	Followers	Niche
1	@agileproductivitycoach	526	Agile productivity coaching
2	@thevanillachoco	521	Business productivity
3	@moullainthacityy	4.7K	Small business
4	@connieomg	4.5K	Small business
5	@chiquicreates	4.4K	Creative business
6	@cellismgmt	4.3K	Business management
7	@youngwealthco	4.2K	Young entrepreneurship
8	@laurenalexanderde	4.1K	Small business
9	@katherineobrien	3.7K	Small business
10	@launchedacademy	3.7K	Startup launch coaching
11	@hayleyjadedesign	3.5K	Design business
12	@sierralynn_1219_	3.4K	Small business
13	@zarahh.ng	3.3K	Small business
14	@studioarchii	3.3K	Studio business
15	@bykirst	3K	Small business
16	@katie.kdhd	2.9K	Small business
17	@elevatededucationco	2.4K	Education coaching
18	@thesmallbusinesssquad	2.3K	Small business community
19	@buildingmybiz	1.4K	Build-in-public
20	@rallyandroots	1.2K	Small business

Band (proposed)	Retainer / month	Videos / week	Who
US premium	$800–1,500	7	US on-camera anchors
US standard	$500–600	7	Steady US creators
International, on camera	$500	7	Non-US, on camera
International, faceless	$500	10	Desk and product only

Input (assumption)	Videos	Views
Median ~3,000	~300	900,000
Breakouts at ~60,000	~20	1,200,000
2–3 hits near 500,000	2–3	1.0–1.5M
Total	~300	~3.1–3.6M

Creator	Band	Posts	Median views	Best video	Cost / 1,000	Bonus	Status
Creator 01	US premium	7	4,200	62,000	$3.40	+$50	Keep
Creator 02	US standard	7	2,100	8,900	$6.60	$0	Watch
Creator 03	Intl on camera	7	3,800	41,000	$3.15	+$50	Keep
Creator 04	Intl faceless	10	1,600	5,200	$7.80	$0	Replace
Creator 05	US premium	6	5,900	118,000	$2.30	+$50	Keep

Period	Creators (proposed)	What happens
Week 1	0	Claims sheet, recruiting
Week 2	5	First five live
Week 3	10	All ten live
Week 4	10	First Monday report

Review: Magic Mind vs gold

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Rebuild request

Application — Growth

Who I am

What I built

What I’d do here

Month one

Sharper mind. Sustained energy.

Pick your shot.

12 research-driven ingredients.

5× more effective absorption.

Sharper mind. Calm energy. Less stress.

From founders to MVPs.

Boosted magic + 165mg time-release caffeine.

30 bottles, delivered monthly.

Erewhon’s #1-selling wellness shot.

No crash. No second coffee.

Match it to your day.

Frequently asked questions.

Raw UGC next to the polished ads.

Growth plan · ten parts

One number to protect. Seven ways it breaks. Three moves.

Only variety absorbs variety.

Seven disturbances, scored, owned, gated by a number.

The ceiling. Five lines, with the assumed ones labelled.

The test ramp. The blanks are yours to fill on day one.

Whatever your CAC is, creative volume is what moves it.

Where the next $100,000 goes.

What has to be true before a channel opens.

Payback is the real constraint, not CAC.

What this covers, and what it deliberately doesn’t.

Gates, written before spend, so stopping isn’t a negotiation.

What exists, what’s missing, and the order that’s forced.

Every number, and where it came from.

Month one is where it starts.

Ten builders. Seven videos a week each. One shot on the desk.

Contents

The whole program on one table

I have built this engine before

What the content actually looked like

What makes a creator program perform

What a roster actually ships

Videos we’d remake

The part that makes this hard, handled first

How we find and test them

Twenty creators we’d recruit first

The model in one screen

Upside only where it earns it

Will it pay back?

We start with five, then ten

What you get every Monday